Influencers are people who can influence the decisions of their followers as they have the power to persuade us to buy things they advertise in different areas, such as fashion, beauty, gaming, technology, travel, cooking, etc. Social media influencers are very popular among teenagers nowadays.
To begin with, it is estimated that about 40% of the world’s population uses social media. Teenagers spend a large part of their time watching, giving likes to influencers' posts and commenting on them. One of the biggest platforms is Instagram and influencers use it to post about their everyday life, stay connected with their followers, or promote different kinds of products. Teenagers choose to follow the influencers for entertainment, information or advice. Depending on how many posts they make and how many likes they get, influencers can win a lot of money.
On the other hand, the impact of social media influencers on teenagers may have negative consequences, too. There are lots of influencers who practise bad habits, such as smoking, drinking or using inappropriate language. What’s more, influencers’ content may also affect teenagers’ psychological well-being.
All in all, it is shown that influencers are very popular among teenagers and that they make a good profit out of it. The more they post, the more followers they get. Being an easy way to make money, it is no surprise that more and more people are keen to become influencers nowadays.
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